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GE: Bring Ecomagination to Christmas Lights! November 24, 2007

Posted by ledguy in Novelty, Products, The Business.
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I was in Home Depot yesterday and couldn’t help going by their Christmas decorations section to see what they had in the way of LED lights.

There were rows and rows of LED lights (at $7.99 a string for 50 lights – best price I have seen), but they were all some generic/store/non-name brand. Made in China, of course.

GE had the most shelf space, but all their lights were traditional incandescents. Yet, they have a made a significant strategic investment in LED with their Lumination division.

So, GE, what’s up? You appear to have the largest market share in Christmas lights. You espouse “Ecomagination” as your strategy. On the Ecomagination site, you pay Kevin Kline to narrate – and who knows what cinematographer to create — glitzy videos.

Granted, you probably make more money selling lighting systems for grocery displays to Wal-Mart, and I applaud that.

But take a hint: the LED Christmas lights on Home Depot’s site are sold out online.

If you want to been seen as a green company, do more with your products, and less with your PR.

Comments»

1. H.S. - November 27, 2007

I bought some of those no-name LED lights for my house and have been less than happy. I was so motivated and happy that they had these for such a reasonable price. They have been up less than a week and only turned on for about 8 hours . . . I have over 20 out . . . today I am going to get on the roof and try to figure it out. Sometimes those no-name products aren’t as good as they seem.

2. ledguy - November 27, 2007

HS

Thanks for the report. I’m using mine inside right now and they have been on for a total of probably 100 hours with no problems. Outside is much more challenging, of course.

I just ordered some from Brookstone that I will use outside — they were more expensive, but I’m assuming Brookstone represents quality. Plus they are “warm white”, not the bluish tint.

Let me know what you find out when you get up on the roof.

3. LED Christmas Lights are a Hit this Year! « LED Lights At Home - December 29, 2007

[...] GE Lighting is mentioned as creating the LED lights for the National Christmas Tree and the Capitol tree. I have never seen GE Christmas lights in any store, as I lamented here. [...]